Cult favorite cycling apparel company Swobo has entered into the bike building business in a serious way. Last year they hired Sky Yaeger, former brand/product manager at Bianchi to develop their new line of urban bikes.
Swobo's outlook on the cycling industry is both unique and refreshing. Instead of looking at the market in segments like road or mountain, etc., they design bikes that will have a cultural fit for certain groups of people. So, for example, their urban bikes are not just road bikes with tougher components, but instead a whole new breed of bikes that allow a canvas for personalization and can withstand the abuse that a city puts on a bike everyday.
For more insight on the happenings at Swobo check out the most recent Crooked Cog Podcast where, Tim Grahl interviewed founder Tim Parr. Also, Dirt Rag has an interview with Sky Yeager specifically detailing the inspiration of the new line of bikes. I love this quote from Sky on the new Folsom street bike:
I used the coaster brake so you can ride with one hand on the bar and still brake. Say you're coming home from the bar with a 12-pack... you can carry it and still slam on the brakes.
So what if "cycling is the new golf?"
After reading "You paid how much for that bike" in the New York Times, most long time cyclists will be disgusted (or at least roll their eyes). The article begins with a story of a woman who is just learning to ride that starts out buying a $9,000 custom bike. Next it details a New York City bike shop that is reminiscent of the Harvard Club, including massage tables, showers, espresso machines, and top shelf wine and liquor.
Yeah...I know...crazy, right?!
But why do we, pragmatic cyclists, get so up in arms when this seemingly over the top exuberance pervades our beloved activity? Why not embrace it?
For some, cycling has just become a more approachable sport. And not all of these new bandwagon hoppers are assholes.
I say, the more the merrier.
As we roll our eyes and shun the invasion of the ultra-rich newbies we are essentially closing our activity to only those that we want to join our "cult." It reminds me of the surly shopkeeper we all know and love...you know...the one that makes you feel like shit, because you don't know as much as he does about bikes.
So let's learn something about service. Let's open up our approach. Find the positives in this new "user" group and it's potential to influence the industry. An industry executive in the Times article summed it up best:
Of course, I would add the airline and department store industries to the list, but nonetheless, the point is that we need to open our minds a bit and be inclusive even as the sport becomes more exclusive.
Posted by Graham in Commentary, Cool Bike Quotes (CBQ) | Permalink | Comments (8) | TrackBack (2)