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Editors: An End Has a Start
Too new to review.
Bat for Lashes: Fur & Gold
Too new to review.
The Chemical Brothers: We Are the Night
Like the electronica I made in the basement, but better. (***)
Interpol: Our Love to Admire
Hit the trifecta... (****)
ATB: Trilogy
ATB meets Til Tuesday. More vocals than Trance. (***)
LCD Soundsystem: Sound of Silver
Slow 70s groove, with a mix of 80s synth. (****)
The Frames: The Cost
Slow folk, nothing earth shattering. (**)
Modest Mouse: We Were Dead Before the Ship Even Sank
Save me from the banal shit that's out right now. (*****)
Aberdeen City: The Freezing Atlantic
Listenable, but not powerful enough. (***)
Heartless Bastards: All This Time
Modern day Janis Joplin. (***)
Gnarls Barkley: St. Elsewhere
Funkadelic mo-shizzle (****)
Lily Allen: Alright Still
Cockney punk princess has bike and attitude. (****)
Miss Kittin: Live at Sonar
Purring with an 80's electro sexual energy (****)
Angels and Airwaves: We Don't Need to Whisper
Blink 182 but better (****)
The Streets: The Hardest Way to Make an Easy Living
More of the same. Two Nations stands out. (***)
Dan Waxman: Ultra Electro
Remixes of old faves...New Order, Depeche, Daft Punk...just ok. (***)
Snow Patrol: Eyes Open
Rich album that builds on the first. Great sophomore effort. (****)
Editors: Back Room
Maybe better then Interpol (*****)
Morrissey: Ringleader Of The Tormentors
Truly disappointing. (**)
De/Vision: Subkutan
Depeche Mode with and industrial dance edge (****)
Bicycling Magzine ad revenue soars, while circulation is flat - what gives?
Well, well, well, no sooner did I allude to the demise of the magazine industry, when Bicycling Magazine spoils the fun and reports a 40% growth in ad revenues for 2006.
How can this be? Is this just a case of blogger gone wild with his own preconceived ideas on an industry for which he only pretends to be a part. So I did a little digging. Turns out that between 2004 - 2005 the magazine industry as a whole was flat with virtually no appreciable growth in circulation. In fact, Bicycling's circulation was down during this period by just over one percent. with circulation of 406,000 (according to statistics compiled by the Magazine Publishers of America).
Now granted I do not yet have the circulation data for 2006 to compare against the ad revenue information, but I highly doubt that Bicycling saw a forty percent growth in circulation.
This is great news for Bicycling as their sales people did an excellent job and I'm sure most of that new revenue went straight to the bottom line. However, I have to wonder why bike industry marketers continue to buy ads in the print medium at ever growing rates, when the online medium continues to produce exponential growth?
Are marketing budgets going up that much? I kind of doubt it. So why do bike industry marketers continue to place ads in the traditional media? Because it's easy. But, it's time for these smart marketers (and I do believe that) to make a shift. Shift your resources from off-line to on-line marketing. Get yourself a blog, buy some Google ads, partner with some bloggers, and participate in the conversation. I guarantee you'll see results in short order. Need proof. Just look at the success of Tim Jackson from Masi as your case study.
The rewards are greater than the risks.
Posted by Graham in Commentary, Industry News | Permalink