No, this is not more men in the cycling industry exploiting women for their own gain. These are not the Neanderthals that don't understand that cycling needs to have a broader appeal beyond it's male dominated roots.
These are the Mudbunnies.
A group of more than 60 women in British Columbia that encourage each other to get out and ride and improve their skills. The group is trying to raise money to develop a racing team and to help the North Shore Mountain Biking Association (NSMBA).
Check out their calendar.
Tell me the Mudbunnies aren't both pretty and strong.