Flattering but not flaunting, is how I'd describe Loeka's mountain bike apparel for women. The company started just over a year ago after a friend of Coreena, the founder, told her to stop bitching about the state of women's bike clothing and do something about it. She set out to correct the following complaints:
- Why doesn't anything for girls fit properly?
- Why doesn't anybody make something sexy for us girls to wear?
- Why do you guys have all the cool clothes?
- All the ladies clothes don't fit over my armour? And the ones that do are ugly!
- Why are the ladies shorts so dam short? They don't cover my legs! What good are they?
- No, I will not stop bitching.
- Why can't I have shorts that I can wear after riding?
- This really sucks; I don't want to look like a guy. I'M A GIRL!!!
The designs are simple, and yes, it's not just menswear in sheep's clothing (or how ever, that saying goes). For example, a little extra length is added to the back of the jerseys as an anti-coinslot measure (sorry guys!).
Anyway, it's my wife's birthday in a couple of weeks...I think I may buy her the hoodie.
