Whew!

From the MarketingProfs on why blog post frequency does not matter anymore:

"Thou shall post every day” is the most fundamental and most well known principle of blogging....

Wrong. Daily posts are a legacy of a Web 1.0 mindset and early Web 2.0 days (meaning 12 months ago!). The pressure around posting frequency will ultimately become a significant barrier to the maturity of blogging. Here are 10 reasons why. [Ed. note: Go read this and come right on back to discuss. Thanks.]

For me this comes down to quality vs. quantity. And I'm not just talking about the content, but also the quality of the visitors. Ok, ok, before you go crazy racking your brains trying to decide if you fit into the quality category allow me to explain.

As you can tell I don't post everyday. I'd like to, but I just don't have the time. Instead I try to concentrate on putting out a few quality posts a week. I probably average about three. Now I'm not trying to say that everything I put out there is quality. I have definitely posted some inane stuff and made some mistakes along the way, but for the most part I think people enjoy this blog.

And, I have the data to back it up. Here's where this relates back to the point made in the post referenced above. The way I see it is there are two types of visitors to this blog: searchers and regulars.

The searchers are typically trying to do one specific thing. They want to find the answer to their question and move along. Obviously some of these people find their answer here (or something we've written gets them closer to the answer) and decide to stick around. They become regulars. But, for the most part, these visitors do not engage in the conversation. Still, this group is growing, but not at the rate that I'm sure blogs that are focused on search engine optimization grow.

Regulars, on the other hand, participate in the discussion at a higher percentage than the searchers. These are the people that subscribe to the feed or come back a couple of times a week to check if anything is new. This is the audience I am targeting. This is the audience that is growing. Not totally exponentially; I'd say it's growing in more of a compound fashion.

It's a bit of a chicken or egg scenario, but I think the best long term growth strategy (for what, I still don't know) is to stay the course and focus on the regulars. Anyway, this isn't a post to get you to comment on the quality (or lack thereof) of content on this site. Instead, I'm curious if other bloggers out there have considered any of the points made in the article referenced above. Care to share your strategy? To the blog readers out there, are you overwhelmed with the number of posts from your favorite blogs?