In all seriousness, what do you think about this?
On the surface, my first thought was that this is completely ridiculous. Do old people want to read about other old people? I would think they are just like everyone else who enjoys reading magazines and seeing images of people doing unattainable things with unattainable bodies. The whole celebrity culture is built on this very premise.
On the other hand, one of the largest generations of Americans, the baby boomers, is on the verge of retirement. And they are one of the most active generations of old people. These are not people that will wither away into the sunset. No. Many of them will be cycling.
So maybe this is a smart move?
I really don't know. Any baby boomers out there that might shed some light as to whether this is a good idea?
Oh yeah, I just realized that the magazine is really only for older men, what, with the title of Masters Cycling and all. Who's going to cater to the older women? What about Mistress Cycling? Oh, yeah that has a different connotation. Come to think of it Mistress Cycling might be a great idea, but it would have to be one of those sexy calendars, however. You can have the idea, but I get a percentage of the royalties. ;-)