Gonna get me a pair of these new urban cycling shoes from Chrome. Yeah...yeah...I know, I live in the suburbs, but their so fucking cool and I'm a new-economy-urban-sport wannabe anyway. Besides, they're a perfect match to my Chrome Backbone messenger pack.
Chrome manufactures the shoes in small batches and will only have 330 pairs each of the canvas and suede versions. Here's Chrome on the inspiration behind the new Milo:
We made these shoes for all the people working in bike shops, coffee joints, and record stores – people who bike around the city and then work on their feet all day. Like most of our designs, the Milo allows riders to transition from the street to the bar without looking like a spandex bike dork. There’s a lot more to come, this is just the beginning.
Last year Chrome moved beyond bags to add apparel to their lineup and it sounds like they will be continuing in this vain based on their declaration that this is just the beginning. A good thing too...it's high time the cycling world move beyond the team kit look.